Text von Westhive: Tools and Practical Examples for the Successful Positioning of your Company
How do you develop stories that captivate customers? The author, long-time television producer and entrepreneur Matthias M. Mattenberger has condensed his findings in storytelling from around 20 years of experience into a series of workshops. In a twenty-minute session, he gives valuable tips from his storytelling system. Afterwards, he will be available for a Q&A session.
Matthias M. Mattenberger began his career at Swiss television SRF. After managing a video marketing agency, producing a book and radio plays, he now helps companies to appear on the market with differentiating stories. He studied at the University of Zurich and holds an Executive MBA in Marketing.
Matthias M. Mattenberger is convinced that a good company story can turn customers into loyal fans.
The session will be held in German.
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